What’s your goal in life?

Erikjan Lantink
3 min readNov 26, 2021
What’s your goal in life? Why?

As I’m about to finish my Zappos audiobook ‘Delivering Happiness,’ the last section of the book is called ‘End Game.’

The section addresses the topic of happiness and makes the case that if we peel back the onion far enough, in the end, we’re all looking for a bit of happiness in our lives.

We just have different ways to get there.

But it all starts with the question:

‘What’s your goal in life?’

Followed by the question:

‘Why?’

If you keep asking ‘why’ often enough, you’ll eventually get to the point where happiness is an important driver.

Happiness starts for me understanding who you are and the ability to be who you are at all times.

Yes, you need to conform enough to be effective and successful, but that doesn’t mean you should pretend to be or be forced to be someone else than you are.

Therefore, ‘Be’ is the second cue in my playbook.

Short reminder: cue #1 is Pause.

Pausing is getting to the understanding part. That’s the time you take for yourself to ask yourself a few questions, like the one above.

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Erikjan Lantink

Business & Leadership coach. Interim Leader. Writer. Speaker. Former Retail Executive (general management; operations; HR)