Sense of urgency

When are you typically confronted with the term “sense of urgency”?

Most likely, when you, or the person or team you’re in conversation with, do not demonstrate a sense of urgency.

I’ve heard the term many times in my life.

In non-urgent situations, when I was confronted that my conversation partner(s) thought that I was not showing a sense of urgency.

But also in situations where I didn’t witness a sense of urgency with the team, company, or project I was working on.

Sense or no sense of urgency is a heavily inflated and overused term. It’s used so often and has lost its dramatic power.

Dramatic power.

Allow me to illustrate why…

Imagine you’re sleeping, and suddenly you’re waking up and realizing your house is on fire. You have a few minutes to collect your family, perhaps some valuable documents, and those photo albums you created with love and energy.

Would that situation create a sense of urgency?

An example from the business world I often use is a hurricane scare that threatens to make landfall in an…