Image is Everything! But is that what matters most?

Erikjan Lantink
5 min readMar 15, 2024

Remember the tennis player Andre Agassi?

My kind of guy.

Now that I have mentioned his name, what comes to your mind about Andre Agassi?

Tennis? Rebel? Wimbledon? Long hair? White clothing? Steffi Graf? Aggressive and attacking tennis style? The number one tennis player for many weeks and a grand slam winner.

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Erikjan Lantink

Business & Leadership coach. Interim Leader. Writer. Speaker. Former Retail Executive (general management; operations; HR)