Engagement and Ownership are more than just buzzwords.

Erikjan Lantink
4 min readAug 2, 2024

When you’re employees LOVE your company, the chances are your customers will love it too.

It’s a positive spin on Simon Sinek’s quotes:

“Your customers won’t love your company if your employees don’t love it first.”

Or

“People don’t buy what you do; they buy why you do it.”

I’m a big fan of Simon Sinek because he has shared multiple times what I believe in.

Success doesn’t have to be complex; it can be straightforward as long as you follow a few simple rules. This simplicity should reassure you and give you confidence in your ability to lead effectively.

It’s the foundation of the book I’m writing.

  • Know yourself first.
  • Apply those lessons to the leader you want to be.
  • Include your team in your ambition, values, and beliefs.
  • Be consistent in the culture you would like to see.

Simple, but not easy.

Because it takes work to remain focused, consistent, and adaptive within the current global context.

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Erikjan Lantink

Business & Leadership coach. Interim Leader. Writer. Speaker. Former Retail Executive (general management; operations; HR)