Member-only story
Business is simple. That’s why we love to make it complex.
Business is simple when an entire organization is aligned on purpose, strategy, values, and behaviors.
“Challenge the status quo with innovative and beautiful designed products.”
Which company do I refer to here?
Big chance you have one of their products, be it a smartphone, a tablet, or a laptop, and use one of their services.
I’m not planning to have a love fest about Apple here and its products or services. Or whether you agree that their products are innovative and beautifully designed.
I’m a fan, biased, and I think it’s a good story.
But that’s not the point here.
The point is that everybody who works for Apple knows what they stand for.
Thinking different was part of their DNA from the start and continues to be.
Even as they grow bigger and bigger, the world is changing rapidly, and founder Steve Jobs is no longer alive, the company’s DNA remains intact.
The mission of the company remains relevant and directs all elements in its business. From strategic decision-making to hiring decisions for their stores.
