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Better Starts with Who

5 min readAug 15, 2025
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Credit: strelov

The title of this Insight, like many others, underwent an evolution. It started as a working title and gradually transformed into its final form as I delved deeper into the content.

The titles I wrote down consecutively for this Insight were: High Performing Team; Performance; Simply the Best; and Better Starts with Who.

The idea I had was to follow up on my Insight of last week that addressed the topic of Winning. I discussed what separates the winners from the losers and pointed out the relentless commitment to a goal that most winners have. That relentless commitment is valid for both individuals and teams.

You can’t win as a team when you don’t know where you’re going.

You also can’t win as a team if you don’t know who you are as a team.

When I work with teams, two things matter. Always. I’ve never seen it differently:

1. Quality of Alignment
2. Quality of Interaction

Alignment is not a luxury for a team; it’s a necessity. When a team is aligned on purpose, strategy, goals, and priorities, success is not just a possibility; it’s a certainty. The best teams understand this and work on it consistently.

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Erikjan Lantink
Erikjan Lantink

Written by Erikjan Lantink

Business & Leadership coach. Interim Leader. Writer. Speaker. Former Retail Executive (general management; operations; HR)

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