đŸ“ˆ Are You a Chart-Topping Leader?

Erikjan Lantink
5 min readApr 19, 2024

You may be familiar with the term Net Promoter Score. It’s a metric originally used to measure customers’ recommendations to other prospects to use a brand, product, or service. The question used is simple.

Would you recommend this brand, product, or service to others?

Customers would score from 1 to 10, 10 being the highest. People scoring a 9 or 10 are considered promoters. People scoring the brand, product, or service with a 7 or 8 are considered passives. People scoring a 6 or below are considered detractors. These people harm your brand, product, or service.

By calculating the average of all scores, you would get an indication of how favorable your brand, product, or service is.

Now, imagine we would do this for leadership.

Would you recommend your leader to others, either within your organization or externally, for example, when someone leaves to work outside? Or, would people on your team recommend you as a leader to others?

I recently learned about an organization that started to use a variation of this metric. Their initial score was 80, meaning that 80% of their leaders would be recommended.

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Erikjan Lantink

Business & Leadership coach. Interim Leader. Writer. Speaker. Former Retail Executive (general management; operations; HR)